Monday, 23 December 2024

Famous Beer Brand Ditches DEI Policies

100 Percent Fed Up
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Legendary beer brand Molson Coors became the latest company to scrap diversity, equity and inclusion (DEI) initiatives.

“Last week I messaged executives from @CoorsLight @MolsonCoors to let them know that I planned to expose their woke policies. Today they’re preemptively making changes,” Robby Starbuck announced.

Per Robby Starbuck:

Here are the changes:

• Ending participation in the @HRC’s woke Corporate Equality Index social credit system.

• No more DEI based training programs.

• No more donations to divisive events.

• Ending ERG groups in favor of BRG groups open to all employees, no longer designed to focus on race or sexual orientation.

• No more supplier diversity goals.

• No more executive/employee compensation tied to DEI hiring goals.

This statement went out to employees just now. Our campaigns are so effective that we’re getting multi-billion dollar organizations to change their policies without me even posting just from the fear they have of being the next company that we expose. The landscape of corporate America is quickly shifting to sanity and neutrality. We are now the trend, not the anomaly.

Fox Business reports:

In the letter, provided to FOX Business from Coors, the company’s executives said its human resources team began making plans in March to broaden the view of its DEI polices to ensure all “employees know they are welcome.” The company did not comment beyond the contents of the letter.

The Coors Light maker said it is doing away with DEI trainings now that every employee has completed them, scrapping its defined supplier diversity goals, and starting next year, executives’ compensation will solely be tied to business performance and will no longer include “aspirational representation goals.”

Molson Coors is also ending its participation in the Human Rights Campaign Corporate Equality Index, an annual survey and report used to gauge “policies, practices and benefits pertinent to lesbian, gay, bisexual, transgender and queer (LGBTQ+) employees” by the Human Rights Campaign, which is one of the largest and most progressive nonprofits in the country.

“So far you’ve helped me change corporate policy at Tractor Supply, John Deere, Harley Davidson, Polaris, Indian Motorcycle, Lowe’s, Ford and now Coors. We are a force to be reckoned with and we won’t stop until wokeness is extinct,” Starbuck wrote.

Per National Review:

Starbuck shared the internal email in a video on Tuesday, noting that there will be no more DEI-based training programs, no more charitable donations to divisive events, and no more DEI hiring goals dictating compensation for executives and employees at Molson Coors. Instead, the company will prioritize the well-being of all employees and contribute to charities geared toward certain areas such as alcohol responsibility and disaster-relief efforts.

Corporate America’s adherence to DEI came to the forefront last year when conservatives began boycotting Anheuser-Busch’s Bud Light in response to the beer brand’s social-media partnership with transgender influencer Dylan Mulvaney, a biological male who identifies as female. The boycott significantly impacted Bud Light’s image and sales, prompting company leaders to win back conservatives through targeted sponsorships and advertisement campaigns with celebrities.


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