MSNBC's Morning Joe host Joe Scarborough fumed over Republican presidential nominee Donald Trump’s recent transgender ad airing in battleground states, saying the Harris campaign "is blind to" the ad’s impact in the final days before the election.

"They’ve run that 30,000 times during football games. It’s having an impact," Scarborough said Friday of the ad, which highlights Democratic nominee Kamala Harris’s support for taxpayer-funded sex changes for prisoners and illegal immigrants.

"The [Harris] campaign is blind to it, they’re just blind to it. I don't know if they think they're too good to respond to an ad," Scarborough continued.

The Trump campaign has in recent weeks spent over $17 million on transgender ads, which have aired more than 30,000 times during football games across key swing states, including Wisconsin, Pennsylvania, Michigan, and Georgia, according to NPR.

In Wisconsin, Democratic operatives are "surprised how many days it’s taken for there to be any kind of response to that ad," Elise Jordan, a political analyst for MSNBC, told Scarborough Friday.

"That ad is hitting a cultural pressure point with these men, with black men, with Hispanic men, with men who really, the Trump campaign, it’s been their strategy all along to get those men," Jordan added.