The 100 Billion Meals Challenge

While many Americans have received valuable inspiration and information from motivational speaker Tony Robbins, millions more have received something more valuable—their next meal.

Admittedly always interested in solving food scarcity and hunger in America, Robbins recently celebrated providing his one-billionth meal to America through his Feeding America initiative by deciding to do it 100 times more.

The 100 Billion Meals Challenge aims to stem the global hunger pangs around the world, rather than just in America, and is working to unite nonprofits, philanthropists, and influential businesses to provide 100 billion meals to people in countries around the world suffering from hunger.

Incredibly, Robbins and the team behind the initiative have already secured commitments that will see the first 30 billion meals out to those that need them, according to a release from the organization.

For Robbins, hunger is a deeply personal cause. Having experienced food insecurity as a child, he understands the profound impact of a simple act of kindness—like the Thanksgiving meal his family received when he was 11. This pivotal moment inspired his lifelong dedication to combating hunger and expanding global access to food.

Having succeeded in providing 1 billion meals to Americans, Robbins has secured the assistance and expertise of David Beasley, the former Governor of the WFP, who helped win the organization the Nobel Peace Prize.

The technical goals of the challenge, beyond the romanticism of putting a plate of food in front of every hungry child, is to engage new partnerships with public and private sector entities by coordinating large-scale food donations, supporting innovative and sustainable agricultural efforts, and responding to emergencies in areas experiencing severe food shortages.

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The current state of hunger is worse than ever before. In 2017, when Beasley was appointed executive director of the United Nations World Food Program, 80 million people were experiencing acute hunger. That number has now risen to more than 350 million.

In response, Robbins and Beasley have already secured commitments by a wide and diverse cohort of difference makers, from the American National Pasta Association to His Highness Sheikh Mohammed bin Rashid Al Maktou, the Ruler of Dubai, who has set up a state-funded endowment for feeding 2 billion people in this year alone.

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Without zeroing in on charity, Robbins is also enlisting the help of agricultural industries that can ensure banner crops inside countries where calories are in short supply. For example, Uralchem, a Russian fertilizer company, has committed to work with Robbins in shipping out 55,000 metric tons of fertilizer to Sri Lanka ahead of the upcoming growing season.

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