Big US Fashion Companies Complain Trump’s Tariffs Are ‘Existential Threat’ To Them
Big American based fashion brands including Nike, Gap, American Eagle, Ralph Lauren, Nordstrom, Levi’s, and Under Armour are facing an “existential threat,” from President Trump’s tariffs, according to sources who spoke to Vogue.
Chaos and crisis management ensued in the 48 hours after President Trump announced blanket tariffs on global partners, triggering a trade war and catching fashion in its crosshairs. https://t.co/CP1hTdHq76
— Vogue Magazine (@voguemagazine) April 7, 2025
The companies are all reliant on manufacturing their products cheaply in locations such as Vietnam, Cambodia, and Bangladesh, who were hit with 46, 49, and 37 percent levies, respectively by Trump before he announced the 90 day reprieve on Wednesday.
The article states that executives from the companies are desperately calling on suppliers there to come up with strategies to counter the administration’s move.
Jonathan Gold, National Retail Federation’s VP of supply chain and customs policy remarked “These [tariffs] are significantly more than people expected. The administration needs to understand that this will be significant for retailers both large and small, especially small, because they can’t shift as quickly. They’re talking to officials and expressing concerns.”
“Will they be able to stay in business with these cost increases?” Gold continued, adding “In understanding the real downstream impact that this has, from job losses, all the way to going out of business, consumer confidence is already down, and this will make it go lower.”
Huh. How about trying to, you know, make stuff in America?
Then make them in 🇺🇸.
— Bandit One (@uno_bandit) April 9, 2025
build factors in the US or go out of business. those are their only 2 options.
— Distributist Lawyer (@DistributistLaw) April 9, 2025
The Vogue article further notes that most brands will likely have to increase prices by an average of 15 percent due to the tariffs, specifically on China, which Trump has now hiked to 125 percent.
“The focus of discussions with vendors has been on the extent to which they can absorb the cost without being driven to the brink,” the piece states.
We won't survive Trump's 62% tariffs on our undies and 100% tariffs on our sportswear. ☠️ We can't manufacture here, there are no workers who know how to sew garments in the USA and no immigration is allowed of workers who know how to sew.
— Andrew Christian (@andrewchristian) April 3, 2025
No one in America knows how to sew? OK dude, sure.
Railing against so called ‘fast fashion’ has long been a pet project of blue haired leftists, but now Trump is targeting it directly, somehow it’s bad. Try and work out the logic there.
“Fast fashion fuels climate change!!!”
— Billy McMorris (@FBillMcMorris) April 7, 2025
*Trump puts tariffs on sweatshops*
Nooooo, fast fashion is the lynchpin of the global economy & combatting Putin!!! pic.twitter.com/x4Dm1A2FuB
“This is an existential threat. Everybody is holding their breath,” Sanjeev Bahl, CEO of denim manufacturer Saitex, complained.
He added, “Sourcing teams are looking at other options; people are crunching numbers. Nobody has yet approached a formula of ‘what if.’ That will start once we know the final numbers and if there are negotiations.”
Respondents on X had little sympathy.
Good! Bring back clothing manufacturing to America
— Hit Girl (@hitgirl1970) April 9, 2025
We must Boycott any company against these tariffs.
— WA_PATRIOT 🇺🇸🦅 (@MAGA_45_47) April 9, 2025
It's hard to take a company seriously when they're built on slave labor.
— BoozehoundMD (@BoozehoundMD) April 9, 2025
GOOD f these garbage anti American brands and their garbage fast fashion
— Jane Doe (@nornev_prepper) April 9, 2025
Meanwhile, Bloomberg reports that Amazon has canceled orders for some products made in China and other Asian countries.
Amazon has canceled orders for multiple products made in China and other Asian countries, suggesting the company is reducing its exposure to tariffs imposed by President Donald Trump https://t.co/RAQgTxMkxV
— Bloomberg (@business) April 9, 2025
The article notes that “The timing of the cancellations, which had no warning, led the vendors to suspect it was a response to tariffs.”
So, they’re working then.
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