Rumble CEO Chris Pavloski broke down how biased tyrant advertising monopolies are killing businesses. 

Pavlovski went on Fox Business’s Big Money to discuss why he and X owner Elon Musk are suing the World Federation of Advertisers (WFA) which, according to the Foundation of Freedom Online, controls 90 percent of all ad spending worldwide. 

WFA uses its massive market control and its peer pressure campaign, the Global Alliance for Responsible Media (GARM), to steer advertisers away from sites and audiences that express certain speech — oftentimes conservative speech. Pavlovski and Musk argue that this is a flagrant violation of antitrust laws. 

“[W]hen you have a monopoly, and you create you create a monopoly by assembling all this power and control to dictate a certain standard of how you're going to spend that money, that's not a free market. The Sherman Act does not allow that, so that's illegal,” Pavlovski alleged. “There's different rules and standards when you're a monopoly.”.

Earlier in the interview, Pavloski addressed why this is potentially a legal issue and not merely an advertising choice that happens to hurt Rumble. “If you're an advertiser and you don't want to advertise on Rumble or X, that's totally fine. You have the option to do that.” 

Pavlovski explained that the problem is that WFA and GARM can “basically instruct these companies on whether or not and how they want to deploy brand safety standards” when choosing ad placements. 

Such standards can completely exclude certain businesses, platforms and influencers from gaining advertising revenue by branding them unsafe. “[O]nce you have a huge consortium that creates a monopoly across all of the big ad budgets that dictate the brand safety standard, they then can now discriminate against certain voices on other platforms that they don't like,” Pavlovski said. 

The Rumble CEO noted that these practices harm a multiple levels. He explained that WFA and GARM’s standards limit a business’s access to the market which results in ad agencies raising their fees, the price of ads increasing and ultimately higher costs for customers and shareholders. As Pavlovski put it, “that's not a free market.”

Conservatives are under attack! Conservatives are under attack! Contact your representatives and demand Big Tech be held to account to mirror the First Amendment while providing transparency on WEF partnerships, clarity on so-called hate speech and equal footing for conservatives. If you have been censored, contact us at the Media Research Center contact form, and help us hold Big Tech accountable.