While many companies, groups and individuals spent this whole month virtue signaling via their commitment to all things pride, Tractor Supply Company recently announced its breakup with woke propaganda.

Filmmaker and conservative commentator Robby Starbuck has been going after Tractor Supply’s corporate office for the past three weeks for the company’s blatant progressive priorities. As a result, on Thursday, Tractor Supply released a statement that they’re shifting away from the progressive tactics they’d recently adopted and shifting back to their mission of serving “Life Out Here,” and being committed to treating “customers like family.”

Tractor Supply Company was created in 1938. It specializes in providing tractor parts and homesteading equipment to farmers and other customers at fair prices. It’s got over 2,000 stores across the nation and has become a staple for the community, “serving farmers, livestock and pet owners, ranchers, part-time and hobby farmers, gardeners, homeowners and others.”

Starbuck shared information about how Tractor Supply Co. voiced its commitment to wokeness. On the employee app, where staff see their schedule, benefits and goals, a huge pride flag was displayed for employees to view. The company released a video bragging about their 5-year diversity, equity and inclusion (DEI) goals. Starbuck also exposed the EVP and Chief of HR for the company, Melissa Kersey, who aimed to bring in “new, more progressive HR hiring practices and policies.”

Needless to say, customers and employees who formerly loved the farming company boycotted. Reports indicate that after Starbuck started exposing Tractor Supply Co.’s motives and tricks, the company lost over $2 billion.

Luckily, Tractor Supply Co., unlike other companies who get woke, did not want to “go broke.”

“We have heard from our customers that we have disappointed them. We have taken this feedback to heart,” the letter released on Thursday noted.

Tractor Supply noted five different aspects of their new strategies to hopefully appeal to their customers once again noting that it will:

No longer submit data to the Human Rights Campaign

Refocus our Team Member Engagement Groups on mentoring, networking and supporting the business

Further focus on rural America priorities including ag education, animal welfare, veteran causes and being a good neighbor and stop sponsoring nonbusiness activities like pride festivals and voting campaigns

Eliminate DEI roles and retire our current DEI goals while still ensuring a respectful environment

Withdraw our carbon emission goals and focus on our land and water conservation efforts

Starbuck, as he should be, was proud of his work to expose Tractor Supply Co.

“This is one of many dominoes to fall to bring back an economy where the customer is king once again and woke politics are eliminated from the workplace,” he wrote on X.

Tractor Supply Co. did what places like Disney, Bud Light, Target and Planet Fitness should’ve done. It realized that it was no longer appealing to customers when it put the emphasis on wokeness. What sets Tractor Supply Co. apart from other companies, however, is that it listened to its customers and redirected its focus.