Tens of thousands of people have taken to the streets in Tenerife to protest today in a demonstration against mass tourism - which they say is "killing the Canary Islands."

Around 50,000 people have assembled in Tenerife's capital Santa Cruz to march under the banner "Canarias tiene un límite (The Canaries have a limit)", with demonstrators chanting against the effects of the islands' tourist industry like the pricing-out of residents and damage to the environment.

The protests have been backed by a range of environmental campaign groups including Greenpeace and Friends of the Earth; as well as the Canary Islands, Spaniards have also protested in Madrid, and are set to rally in London, in an attempt to raise awareness in the Spanish government and among prospective British tourists.

The march through Santa Cruz has also attracted demonstrators from hard-left groups; communist banners were seen in crowds in the city, while left-wing 'ultras' from local football club CD Tenerife have also joined the marches.

One of the protest's organisers said the public had lost faith in mass tourism, telling the outlet: "The model is over, according to the population - it has been discredited.

"It is time to start a new model. It is obvious from the number of people who came the people want change."

Across the islands, tensions have been simmering over recent weeks, with graffiti appearing in popular hotspots telling visitors to "go home".

Though local officials have defended tourists - the island's regional tourism chief, Jessica de León has insisted that tourists are still welcome, telling the Telegraph: "It is still safe to visit the Canary Islands, and we are delighted to welcome you."

De León added that she understood locals' frustration, but argued it was "unfair to blame tourism".
While Fernando Clavijo, the Canary Islands' president, said that some activists "smack of tourist-phobia".

He continued: "People who come here to visit and spend their money must not be criticised or insulted... We are playing with our main source of income."

Numbers from Spain's National Statistics Institute show that 33.8% of people in the Canaries are at risk of poverty or social exclusion - the highest proportion among any of the country's regions except Andalusia.
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