Musician Kid Rock revealed what made him get over his "grudge" against Bud Light after he "became the face" of backlash the beer brand suffered after a failed marketing campaign.

The rock artist famously shot at cases of Bud Light in a viral video in which he declared, "F**k Bud Light and f**k Anheuser-Busch," before adding, "Have a nice day!"

In addition to admitting that there was way more Bud Light on his property than he imagined, the singer, whose real name is Robert James Ritchie, told comedian Joe Rogan what changed his mind about the beer brand.

On Episode #2106 of "The Joe Rogan Experience," Ritchie recalled being at a UFC event with Donald Trump when he pointed out the "CEO of Bud Light or Anheuser-Busch" to the former president.

"Trump's like, 'You want to go talk to him?' which in my mind Trump said 'you want to go f*** with him?' and I'm like yes absolutely."

It is unclear whether he was referring to CEO of Anheuser-Busch InBev Michel Doukeris or Brendan Whitworth, CEO of the Anheuser-Busch subsidiary.

"We go over there, we're talking to him, actually a great conversation, and at some point he was telling me how he got the video and he was actually down at Texas doing some hunting," the rocker continued. He then told the beverage CEO that he "seem[s] like somebody I'd be friends with, that I'd hang out with."

Ritchie revealed that he then invited the CEO to his home in Nashville, where the two became friends.

"He came with his top team, we broke bread, got f**ked up on Bud Light ... like did all this fun s***."

The multi-diamond-selling artist said that he and the executives also discussed whether there were any collaborations he could make with the brand but decided he "didn't feel comfortable with it," despite presenting "some ideas that scare the living s*** out of them."

In the end Kid Rock decided he "didn't feel right" taking their money.

The Michigan native explained that after his meetings with the beer executives, he realized that Anheuser-Busch is a very charitable company that employs many Americans. He also noted that he didn't want to be the reason any truck drivers lost their jobs.

"I did a little digging and talked to people, and I'm like, at the end of the day, all right, they got the message. I'm not someone who holds a f**king grudge his whole life."

"When they cross that line and signal to people like myself and many others that they were okay with this transgender thing and more so, is this going to get directed at my kids? So you think men should be in women's sports? No, that's where I'm drawing the f**king line. Get the f**k out of here."

The pair also discussed new partnerships Bud Light has made with the UFC and comedian Shane Gillis, a longtime fan of Bud Light who did not join the metaphorical picket line against the company.

Rogan and Ritchie both cracked Bud Lights on camera during the podcast, at which the rock star recalled that the company sent 100 cases to his house for his birthday.

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