In an unusual merging of politics and fashion, last week Donald Trump debuted limited-edition sneakers – gleaming gold high-tops embossed with the American flag and a large capital T that cost a cool $400.

Facepalm moment or genius marketing strategy?

Given that the shoes sold out in a matter of hours after launching, it looks like Trump’s lustrous kicks were a successful campaign endeavor – especially when it comes to black voters, according to Fox News.

Jason Whitlock plays a clip of one Fox News pundit explaining why Trump’s tennis shoes were a smart business venture.

“As you see black support eroding from Joe Biden, [Trump’s sneakers are] connecting with black America because they love sneakers; they're into sneakers … so when you have Trump roll out his sneaker line, they're like, ‘Wait a minute, this is cool.’ He's reaching them on a level that defies and is above politics,” the host explained, adding that “anybody willing to put 400 bucks down for a pair of sneakers” will likely vote for Trump come election day.

While Jason and Shameka Michelle don’t think something as trivial as sneakers “is going to make people go to the polls and vote,” they do agree the shoes serve a purpose.

It’s “a way of coming out of the closet that you don't hate Donald Trump,” says Jason, adding that the shoes are likely to become a “protest symbol or rejection of the Democratic Party.”

And while the left immediately threw the race card at the suggestion that an affinity for cool sneakers could be connected to black America, Jason thinks it’s “ridiculous” to “pretend like black people don't have … some kind of obsession with gym shoes.”

He cites popular artist and record producer DJ Khaled as an example. Although he’s technically Palestinian, DJ Khaled is “another person that, like Trump, is always trying to increase his appeal to the urban community.”

And there’s video proof of this.

Jason plays a recent clip of the artist being “carried by two black men” from his car to the stage so that he doesn’t dirty up his Jordan sneakers.

“Can’t mess up the Js!” Khaled told the camera.

“This makes me laugh, this makes me cry,” says Jason.

To hear more of the conversation, watch the clip below.

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