California Democratic Gov. Gavin Newsom is aggressively courting Canadian tourists, painting the state as a safe haven from the Trump administration.

Newsom launched a tourism campaign targeted at Canadians on Monday as the state attempts to bring back tourists who have canceled vacations in the United States over President Donald Trump’s treatment of Canada. In one video message, Newsom said California and Canada “have always shared so much in common.”

“Sure, you-know-who is trying to stir things up back in D.C., but don’t let that ruin your beach plans,” the governor added. “California is the ultimate playground — over 2,000 miles from Washington and a world away in mindset. From our iconic beaches and national parks to world-class wine, food, and outdoor adventure — there’s something here for everyone.”

“Here in California, we have plenty of sunshine and a whole lot of love for our neighbors up north,” Newsom stated at the end of the video.

As Trump hits Canada with a 25% tariff and repeatedly suggests that the nation should become the 51st state, some Canadians are nixing their plans to travel to the United States. Last year, nearly two million Canadians visited California, spending around $3.7 billion in the Golden State, the governor’s office stated, according to The Los Angeles Times.

Canada has also started a billboard campaign in the United States against Trump’s tariffs. According to Global Affairs Canada spokesman John Babcock, the billboards are part of an “educational campaign to inform Americans” about the costs of tariffs.

Earlier this month, the Canadian government retaliated with a 25% tariff on over $20 billion worth of U.S. goods.

Despite President Trump saying he had an “extremely productive call” with Canada’s new Liberal Prime Minister Mark Carney, the trade war between the two countries has shown no signs of cooling down in the near future.

In the meantime, Newsom — who is expected to run for president in 2028 — is reaching out to Canadian tourists and seeking to further develop economic and political relationships with Canada. On Monday, the governor met with British Columbia Premier David Eby “to discuss opportunities for expanding California’s partnership with British Columbia on climate & trade.”

“As tariffs threaten jobs & businesses on both sides of the border, California remains a steady, reliable partner open for business,” Newsom said.