While most Americans grow sick of leftism infecting every area of life, personal care brand Dove has been busy doubling down on a marketing strategy that centers on wokeness. 

If you’re a normal person who understands basic biological reality, Dove’s obsession with some of the craziest ideologies over the past few years should make you want to vomit. The soap company has swallowed the woke Kool-Aid, and now it’s spitting it out at all of its customers.

Let’s back up to September of 2023. Dove partnered with a Black Lives Matter activist to push a “fat liberation” campaign. This move created one of the wokest promotions of all time. If only the plus-sized BLM “fat liberation” activist also had pronouns in her bio… ohhhh… she does. So this really is in the running for the wokest campaign of all time. Congrats, Dove!

But the personal care brand wasn’t done.

Jump ahead to Super Bowl Sunday of this year, and you’ll find Dove claiming that it supports girls and women in sports. At this time, Dove also partnered with Matthew Cherry, a director and former football player, for a “quest to transform the world of sports into a welcoming environment where every girl can thrive and truly belong.”

That seems like a pretty normal thing to do. But don’t get too excited about a return to normalcy.

Dove’s Super Bowl ad and partnership with Cherry would’ve been great if it weren’t for the fact that just a few years earlier, the brand congratulated Laurel Hubbard, a male weightlifter who competed against women at the Olympics.

“History in the making. Congrats to Laurel! Here’s to more trans representation in sports,” Dove tweeted in 2021.

If that seems hypocritical, it’s because it is. Dove is trying to claim it supports women’s sports while celebrating when men who claim to be women infiltrate women’s sports.

But at Jeremy’s, we know the difference between a man and a woman, and we don’t hate the customers who give us their money. We don’t partner with BLM “fat liberation” activists who have pronouns in their bios. We don’t advocate for stripping away the rights of girls and women in sports. And we make some pretty great products.

Right now, Jeremy’s is offering a Buy One Get One on its Body Wash so you can have a clean conscience and get a great deal today! This was the most popular deal of the year, and it’s only back for a limited time! Jeremy’s also has an Oatmeal & Citrus bar soap, so you can send Dove on its way.

Why get your personal care products from a company that pushes against everything you believe when you can get even better products from a company that shares your values?

As Dove continues to campaign against normalcy with no end in sight, Jeremy’s is pushing back against the craziness of the Left by offering consumers quality products that are… well… normal.

Jeremy’s Razors shares common ownership with The Daily Wire.