Patrick Bet-David, the founder of Valuetainment, took to X on Monday to reveal that Don Lemon has crossed over to join his team.
The post was quickly identified as a cleverly orchestrated April Fools' joke, however.
Bet-David's post, which adeptly played into the day's tradition of fabricated stories, claimed, “After a stellar interview with Elon Musk, we are proud to announce that Don Lemon has joined Valuetainment. We have met all his modest demands. We know many of you were hoping for this announcement. It is official! The future looks bright.”
The joke comes after Lemon’s ambitious move to X faced significant setbacks. The launch of “The Don Lemon Show” was marred by a conspicuous decline in viewer interest, particularly after his exclusive interview with Musk.
After a stellar interview with Elon Musk, we are proud to announce that Don Lemon has joined Valuetainment.
We have met all his modest demands.
We know many of you were hoping for this announcement.
It is official!
Future looks bright. pic.twitter.com/oMbazxZrj5
— Patrick Bet-David (@patrickbetdavid) April 1, 2024
WATCH:
Lemon's premiere episode initially garnered 2 million impressions, which was a promising start for the former CNN host. However, following episodes failed to gain momentum with viewership plummeting to less than 70,000 impressions, signaling insurmountable challenges for the show’s future.
Not every Lemon leads to lemonade…
REACTIONS:
Congratulations on the additional 20k views he will get you.
— ALX 🇺🇸 (@alx) April 1, 2024
This is the best April Fool’s joke today
— TrashDiscourse (@TrashDiscourse) April 1, 2024
The first April fools post that actually got me for a second 😂😂
— Savanah Hernandez (@sav_says_) April 1, 2024
April Fools Day is CANCELLED! pic.twitter.com/SAb3eD5XDI
— 🇺🇸 Pismo 🇺🇸 (@Pismo_B) April 1, 2024
Did you guys give him a cybertruck?
— Clown World ™ 🤡 (@ClownWorld_) April 1, 2024
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