Online influencers are beginning to see a façade in the making by the Harris campaign’s digital team as it touts an explosion of memes and “brat” behavior that champions their boss-lady candidate during her second week at the top of the Democratic ticket.

Several Gen Z content creators who spoke with the Daily Caller said they believe the vice president’s team is “astroturfing” on TikTok, Instagram, and other social media networks with messages like “Kamala is brat” and “hot brat summer” as they work to engage younger, more apathetic voters around her nascent presidential campaign. The manufactured appeal is leaving a bad taste in the mouths of influencers who see the paid promotion as inauthentic. Steve McGrew, an online comedian, shared with the outlet a message he received recommending that content creators “encourage your fans to share, like, and follow Kamala, post one or more memes, post your content on TikTok, Instagram, or both.” The posts would be awarded with payouts from a company called “LaunchViral.”

(VOTE: Are You Supporting TRUMP Or KAMALA In November?)

“We’re excited to offer you a collaboration opportunity with Kamala Harris’ 2024 Presidential Campaign,” the advertisement email states. An advertisement link within the message has since been deactivated after users flooded the site with criticism about their artificial pro-Harris strategy. Other suggested content includes poking fun at Harris’s absurd statement about falling “out of a coconut tree.” McGrew responded on X, “They trying to get ME to be a paid shill for Kamala. GFYS! But let this be a lesson… they are PAYING people to pretend to support.”

Chrissy Clark, a Gen-Z conservative commentator who previously worked for the Daily Caller, called the Harris camp’s play “dystopian s***” from a Democratic National Committee that regularly relies on an “influencer dark network” to push their candidates out into pop culture. Clark predicted that the online promotion of Harris will only grow louder as Election Day nears. In order to harness the power of the youth vote, she explained, Harris needs to be rebranded as “cool and approachable” while labeling her critics as racist or antifeminist because “she’s a woman, or because she is black.”

Savannah Fuhr, another social media influencer, said Harris has a lot of catching up to do after essentially sitting on the cultural sideline for the past three years in office. “She hasn’t done a good job of representing the people,” Fuhr told The Daily Caller. “Gen Z is looking for a leader” who will deliver more than vacuous promises about eliminating student debt which are no longer enough to convince young people “to actually vote for her,” she added.

The mainstream media’s obsession with covering the latest trends on TikTok is curdling into cringy takes about how non-cringy Harris has become. “She’s gone from cringe to cool,” CNN commentator Van Jones stated. “A whole generation has taken all the content and remixed it in all these incredible TikTok videos” showing Harris laughing, dancing, and otherwise looking “cool and approachable.”

Over 41 million Gen Z voters will be eligible for the November elections, according to Tufts’ CIRCLE. Recent polling shows that men under 30 are partial to President Trump while women in that age group generally lean left.

(FREE RED HAT: “Impeached. Arrested. Convicted. Shot. Still Standing”)