Entertainment giant Disney has announced a massive new round of job cuts as the company’s woke agenda continues to alienate audiences. This time around, the cuts will be made from the television division. Disney, once a leader in family entertainment, has seen several box office flops and a steep decline in TV viewership. Its streaming service, Disney+, has been a gaping wound through which the company has gushed profit. However, according to Newsweek, they stopped the bleeding by raising the prices for subscriptions to the service – but the entertainment giant as a whole is “shrinking.”

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Even Disney’s theme parks, a huge portion of its revenue, have experienced losses in recent times. Experts have chimed in, saying the parks are underperforming because of price hikes and more competition in the industry. The company is looking to try and offset its losses by cutting 140 jobs in the TV division, which is equal to two percent of staff.

A report from Bloomberg UK, citing “people with knowledge of the matter” who wish to remain anonymous, said that the stations that will be impacted most by the cuts are NatGeo and Freeform, along with other ABC stations. NatGeo is set to lose 13 percent of its staff. Disney will also be getting rid of positions from its marketing and publicity teams.

“Since Disney CEO Bob Iger returned to the entertainment conglomerate in 2022, he has cut billions of dollars in costs at Disney and eliminated over 8,000 positions as part of a plan to eliminate $7.5 billion in annual expenses. In January a representative for Pixar, a subsidiary of Disney, confirmed to Newsweek that the Disney-owned animation studio would be undergoing layoffs in 2024. According to TechCrunch, staff numbers could drop from 1,300 members to under 1,000 in the next few months—up to 20 percent of Pixar’s workforce—with further job losses a possibility down the line,” Newsweek reports.

Pixar has issued a dispute concerning those figures, noting the final number of cuts will ultimately be decided by production schedules and staff requirements on projects slated for the future. The once mighty animation studio also revealed the coming layoffs are not going to be immediate. The report added, “Eventually, the company said approximately 175 employees, or 14 percent, would be getting layoff notices on May 21 as it scales back the development of original streaming series.”

Last November, Disney announced it would cut costs after experiencing a massive $1 billion loss due to many of its theatrical releases bombing in 2023. Iger told investors during a call that they would be slashing an extra $2 billion in expenses in 2024. “This followed a previous announcement that Disney would be slicing $5.5 billion in the coming year, along with thousands of layoffs. However, Iger said there were no further plans to cut jobs at that time,” Newsweek continued. Iger also told his investors during the call that the company would be producing less content during 2024, opting to focus on quality rather than quantity.

“I’ve always felt that quantity can be actually a negative when it comes to quality,” he remarked. “That’s exactly what happened. We lost some focus.”

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