The Kelce brothers, known for their prowess on the football field, have ventured into a new arena, creating a breakfast cereal named ‘Kelce Mix.’ The product combines the flavors of Cinnamon Toast Crunch, Lucky Charms, and Reese’s Puffs. However, not all celebrity-associated food products receive such a warm welcome.

Travis Kelce, Taylor Swift’s boyfriend, has since been criticized for the health concerns over his new cereal product. This was echoed by health activist Calley Means, who took to social media to express disdain for athletes and celebrities endorsing products that could potentially harm children’s health.

“Some things are more important than money,” Means tweeted, tagging the Kelce brothers in a plea that seemed to extend to all celebrities venturing into the food industry.

Jason Kelce responded. “I appreciate you spreading information on what is healthy for people and kids, and I take the obesity epidemic as a country and for kids seriously, but there is also room to eat cereal and ice cream and candy in the right quantities in conjunction with a healthy lifestyle.”

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“It’s the best. I could eat a whole box right now. Literally, an entire box,” Travis said of Lucky Charms. “Put it in a popcorn bowl and just fuc*ing add an entire gallon of milk to it and just walk it. Just absolutely walk it. It’ll take me like three hours to do it, and I’ll just be eating the soggy ones at the bottom that I still enjoy because it’s so fuc*ing good.”

“I’ve said that I’d eat a whole box of Reese’s Puffs cereal in one sitting, and while I stand by that, our creation might just be the new MVP of the cereal aisle,” Travis explained. “We’d go through two to three boxes of our favorite cereals a week when we were growing up, so being able to team up with General Mills now is a full circle moment for us.”

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