Maxim Magazine, which has a circulation of 9 million readers, broke with much of the rest of the print media to officially endorse Donald Trump for president.
The style and fashion publication made the announcement via Twitter, posting an image of Trump driving a sports car with his wife Melania sat on top of it.
“Maxim endorses Donald J. Trump for President,” announced the magazine.
Maxim endorses Donald J. Trump for President. @realDonaldTrump pic.twitter.com/GZFfE0cElC
— Maxim (@MaximMag) October 17, 2024
Although the publication didn’t give any reasons for its endorsement, the revelation went down well on X, receiving over 85,000 likes and 4 million views.
One top comment reads, “And you just lost zero fans. Probably gained some.”
The endorsement is a pretty big deal given that almost the entirety of the legacy media is firmly against Trump.
Maxim is also based in solidly blue territory, New York City, from where it has been located since 1997.
Primarily aimed at men, the magazine reaches about 9 million readers a month and Maxim Digital boasts around 4 million unique visitors per month.
The publication has previously been accused by feminist groups of consisting of “sexist bravado and racist imagery,” meaning it has offended all the right people.
Maxim is owned by Sardar Biglari, who is also the Editor-in-chief and exercises full editorial control over the content of the magazine.
Biglari and his family escaped from Iran during the revolution and subsequently settled in Texas. The entrepreneur also owns major shares in Ferrari and Cracker Barrel.
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