80 years ago today, some simple workplace encouragement material was posted on the wall of several Westinghouse Electric factories in Pittsburgh, PA, which became the famous “We Can Do It,” poster. One of the most iconic images in the history of American war propaganda, it was actually meant mainly to increase productivity among existing workers, and is often confused with the Rosie the Riveter series. The badge on the “We Can Do It!” worker’s collar identifies her as a Westinghouse Electric plant floor employee; the pictured red, white, and blue clothing was a subtle call to patriotism, one of the frequent tactics of corporate war production committees. BUT READ what she was actually encouraging… (1942)
