A man in his 30s has died after a woman suffered a medical incident at the wheel of her SUV and crashed into a busy Lidl supermarket.
The dark car smashed into the store in Finchfield Hill, Wolverhampton, shortly before 6pm on Friday.
West Midlands police, ambulance and fire services rushed to the supermarket but the man was pronounced dead at the scene.
The driver of the SUV was taken to hospital after she is believed to have suffered a medical incident at the wheel of the car.
A further two people inside the supermarket were hospitalised including a woman who is said to be in a serious condition.
Four other people were treated by paramedics at the scene before they were discharged.
Footage of the aftermath shared on social media showed a destroyed shop front with the car inside the store.
Police officers remain outside the supermarket while enquiries from the emergency services continue.
The dark car pictured inside a Lidl supermarket in Finchfield Hill, Wolverhampton on Friday
A man in his 30s died after the driver suffered a medical incident and crashed into the store
Locals have also been advised to seek alternate routes as the road stays shut and a police cordon remains in place.
A West Midlands Police spokesperson said: 'A man has sadly died following a fatal RTC in Wolverhampton.
'We were called to Finchfield Hill shortly before 6pm after a car crashed into a shop front.
'A man in his 30s was sadly pronounced deceased while a number of other people were treated for injuries at the scene.
'The man's death is not being treated as suspicious and our thoughts are with his family at this sad time.
'Officers remain at the scene to help Fire and Ambulance colleagues carry out their enquiries.
'The road nearby is likely to remain closed for some time, so drivers are advised to seek alternate routes.
'Anyone with more information can call 101 quoting log 4069 of 23 October.'
West Midlands Ambulance and Fire Service have been approached for comment.
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