Selling with Sex Talk in Baby Care? The Disturbing 'Frida Baby' Controversy

The Internet has been buzzing over controversial advertising by infant-care brand Frida Baby, which uses sexual double entendres in their product marketing and packaging for babies. Sold at Target, CVS, Walmart, and other major retailers, the innuendoes have sparked outrage, especially amid recent Epstein-files discussions, prompting boycott calls. We happened to uncover yet another disturbing ad in our own research that raises alarm bells even further.

Founded in 2014 by CEO Chelsea Hirschhorn, Frida Baby gained fame with its NoseFrida nasal aspirator. Soon, other products followed but it’s the sexual connotations used to market the products that’s gained attention. These are slogans written directly on Frida Baby’s product packaging:

sexual jokes to market baby products is actually sick and twisted @fridababy this is absolutely appalling and disgusting pic.twitter.com/cXhiksoaY8
— stace 🩵🪲 (@staystaystace) February 12, 2026 /photo/4" target="_blank">NoseFrida box: “I’m a [power] sucker.”
Rectal thermometer box: “How about a quickie?”
Humidifier package: “I get turned on easily.”
This is from that exact product, tap that gas! pic.twitter.com/MzOhd5EUKS
— 🌻 (@GingerrPilled) February 13, 2026 /photo/1" target="_blank">Gas-reliever product: “Tap that gas.”

Screenshots of reportedly deleted Instagram/X posts include:

What a degenerate organization this is couldn’t expect less from a 🧃 pic.twitter.com/QvVQDiSdS2
— Uncle A (@WP8813) February 12, 2026 " target="_blank">Baby with liquid on face: “What happens when you pull out too early.”
Rectal thermometer beside naked illustrated baby bottom: “This is the closest your husband’s gonna get to a threesome.”
THIS ISN'T AN ACCIDENT. THIS IS P€DOPHILIA AND EVEN INC€STUAL IN NATURE! This cannot be overlooked! #Fridababy is marketing products for infants and young children which uses s€xual and p€dophilic inuendos in their advertising.Commit to boycott and then pass this info along pic.twitter.com/3OV9aYIEdB
— Lisa Metzger - Metzger Nation (@thelisametzger) February 15, 2026 /video/2" target="_blank">Dad watching mom use NoseFrida: “Pull Out Game,” urging tags for partners to improve “snot sucking pull out game.”
NoseFrida filter post: “And remember suck, don’t swallow. Please don’t Google that.”
🤮 pic.twitter.com/m6daJONpFZ
— Louise Price 🇻🇦🇺🇸 (@queenmumoftwo) February 13, 2026 /photo/1" target="_blank">Post that reads: “Peekaboo bear needs all 6 of those AAs,” with meme: “You know you’re a good Mom when you sacrifice your vibrator batteries for your kid’s toys.”
Phallic XL humidifier: “Size matters,” caption with water/squirting emojis. “We’ve got that big mist energy… We’ve been making it rain in nurseries for like ever.”
Mystery product: “It’s getting hot in here,” asking what’s “nightstand top drawer worthy, battery operated,” with winners to “get lucky tonight.”
Battery-operated NoseFrida: “…helps baby breathe and sleep. Now that gives more pleasure than any other battery powered device.”
another one 😭😭😭😭😭😭 pic.twitter.com/oxj5LD6k6j
— stace 🩵🪲 (@staystaystace) February 13, 2026 /photo/1" target="_blank">Toddler in parents' bed: “Threesome (noun) When your toddler invades the bed and takes up 70 percent,” captioned “Nothing like waking up with tiny feet in your face.”
oh okay so they’ve been doing this nasty shit for a while! pic.twitter.com/NUN6JHsddb
— stace 🩵🪲 (@staystaystace) February 12, 2026 /photo/1" target="_blank">Dirty diaper next to Windi gas reliever: “…tap that (g)ass,” with tips: “Massage it real good. Lube that ish up. Wear a poncho.” They also requested users to “slide into their DMs” with unblurred “success photos” of soiled diapers.

In our research, we happened upon a YouTube video not included in any of the online reports that is so disturbing, we were convinced it was a horrible April Fool’s Joke. Until we saw it was dated December 2025:

The video links to a Frida Baby web page for the jar that no longer exists, but we found a copy of it via the Wayback Machine. You can sense the joke, as the video caption reads in part: "Featuring our proprietary Flatulence Acquisition & Retainment Technology (F.A.R.T.), Fart Jar pairs with the Windi to capture and preserve your baby’s explosive gas. Soon you'll be able to free the farts and remember the sweet smell of gas-passing victory forever."

Apparently, the product was never sold. Whatever this was, joke or actual product in the works, it’s an obvious wink at women who’ve collected gas in jars to sell to men with an eproctophilia fetish/kink. It would explain their request for photos of soiled diapers. Associating such a kink with babies is wildly inappropriate.