‘We Need Your Pee’: You Know Hatred For Data Centers Is Bad When Two Companies And An NFL Legend Team Up To Lampoon Them

The hatred for data centers is pretty bad when beverage companies team up with famous NFL players to mock them.

Liquid Death, which makes canned water, Garage Beer, and NFL legend Jason Kelce, have launched a new ad campaign spoofing the amount of water AI data centers consume to keep computers cool.

The campaign is dubbed "We Want Your Pee" and opens with a "P[EE].S.A.-style" video featuring Kelce and the co-owner of Garage Beer, according to Ad Week.

"AI data centers waste millions of gallons of water," Kelce, who is sitting on a toilet and filling up a bottle with his urine, tells the camera.

Kelce then enters a meadow and begins singing a corny tune.

"We want your pee, please give us your pee," Kelce sings alongside Liquid Death's mascot, "Murder Man." They are later joined by more people holding jars of urine, singing in unison, "Let's pee on computers together to save humanity."

It's a bit corny, I have to admit. But something is refreshing about it, and it has nothing to do with the water and the beer — certainly not the pee.

Virtually every athlete and celebrity does ad campaigns. Actors helping Capital One sell credit cards. Tom Brady shilling for crypto. Perhaps worst of all are former athletes doing spots for online sports gambling apps.

The fact that we have Kelce, a future NFL Hall of Famer and a huge pop culture icon, taking a shot at data centers is a good indication of how young people feel about AI: they aren't fans, to put it mildly.

Of course, Kelce probably got a nice paycheck. But still, it's fun to see a famous person mock Big Tech. If any people in the world deserve to be lampooned at this moment, it's the AI masters of the universe.