A brave security guard was viciously attacked by a thug who attempted to steal from a Greggs store in London.
The thief repeatedly kicked and punched the security guard while one of his friends brazenly dashed off with a food item from the Croydon shop.
Footage shows the man kicking the guard and pushing him against the wall in front of shocked shoppers including a young family.
The security guard tries to push the attacker out of the shop before he is targeted by a round of punches and kicks.
A Greggs worker hurls a wet floor sign at the thief, shouting 'how dare you!' before the group of boys stride away.
The Met Police have been contacted for comment.
Britain's most popular bakery is frequently targeted by shoplifters.
It has become such an epidemic for the chain that its flagship Leicester Square store was forced to hire a former serviceman as a bouncer to protect their precious pastries.
A brave security guard was viciously attacked by a shoplifter who attempted to steal from a Greggs store in London
The thief repeatedly kicked and punched the security guard while attempting to grab some baked goods
Britain's most popular bakery is frequently targeted by shoplifters
Greggs staff have even started to wear body cameras, which can record for up to 90 minutes, in some of their busiest stores in the hopes it would deter thieves following a concerning rise in thefts and attacks on staff.
Guards from the popular pastry store in Croydon previously revealed desperate shoplifters had set up a 'black market' for sausage rolls and doughnuts, selling them on the crime-ridden streets for 50p a pop.
Just last week a prolific thief nicknamed the 'Hamster' by staff was spared jail after stealing close to £2,000 worth of items from the bakery.
Adam Gosling, 39, targeted a store in Greenford, west London, 38 times over a six-week period between December 30, 2025, and February 10.
The value of the thefts ranged from £12.30 to £100 per visit and, on some days, the homeless man would target the Greggs multiple times.
Prosecutors told Uxbridge Magistrates' Court on Tuesday that Gosling's theft spree amounted to £1,817.50.
Footage released by the store shows the hooded man ransacking Lucozades from their fridge into a bag.
In another clip, he returns with a mask on and proceeds to shamelessly stash multiple orange juice bottles into a Co-op bag in front of onlooking employees.
In July, a shoplifter was physically restrained by two security guards in Hammersmith, west London as he attempted to smuggle out bottles of fizzy drink.
Horrified onlookers watched on while the suspect - dressed in a white T-shirt and jeans - grappled with store staff at Hammersmith Station.
One of the attacker's friends brazenly dashed off with a food item from the Croydon shop
Footage showed a young man attempt to steal food and drink items before he is forced to drop the items on the floor.
The thief then unleashes a swearing tirade at the two guards and leaves in a strop as they push him firmly away from the premises.
Passersby at the busy London station can be seen pausing to watch the spectacle which took place just after 1pm - while one even intervenes as the thief brawls with the store guards out in the open.
In June, Greggs ditched its self-service fridges and switched to putting sandwiches and bottled drinks behind counters in five branches.
Other stores installed bank-style screens on the counter and brought in security guards.
